Glovo is a Spanish digital platform that offers on-demand delivery services, connecting users with couriers who can deliver food, groceries and other products quickly. The platform operates in multiple countries and has become a major player in the digital economy.
Spain
Digital platform / On-demand services
- Digital platforms can scale rapidly across markets
- Innovation often comes with regulatory challenges
- Entrepreneurship requires adaptability and resilience
- Ethical and legal aspects are key in business development
Glovo was founded in Barcelona in 2015 with the idea of offering fast and flexible delivery services. The founders identified a growing demand for convenience in urban environments, where people increasingly value time-saving solutions.
The initial concept was simple: a platform where users could request almost any product and have it delivered quickly. This model was supported by a network of independent couriers using bicycles or motorcycles.
Glovo expanded rapidly, first within Spain and then internationally. Its growth was driven by strong demand, effective use of technology and a scalable business model.
However, the company also faced challenges, particularly regarding labour conditions and the legal status of its couriers. These issues generated public debate and required the company to adapt to regulatory changes in different countries.
Despite these challenges, Glovo continued to grow and evolve, becoming part of a larger international group and expanding its services.
Glovo’s success can be explained by several factors.
First, it responds to a clear market demand: convenience and speed. The platform offers immediate solutions to everyday needs.
Second, it leverages digital technology effectively. The app connects users, couriers and businesses in real time, creating an efficient ecosystem.
Third, the business model is highly scalable. Once the platform is developed, it can be replicated in different cities and countries.
Another key aspect is adaptability. Glovo has had to respond to regulatory challenges and social debates, particularly regarding employment models. This ability to adapt is essential for long-term sustainability.
Finally, the platform demonstrates how digital entrepreneurship can create new economic opportunities, while also raising important questions about working conditions and responsibility.
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Agence Erasmus+ France / Education Formation. Neither the European Union nor the granting authority can be held responsible for them.
Project Number: 2024-I-FR01-KA220-VET-000256552
